• Taking LED’s on the RoadYour Place:HOme - Light news
  • Auhtor:    Time:4/23/2015   Hits:1904
  • What’s 40 feet long, and has half a dozen wheels and carries a jumbo screen TV? Mobile LED displays and they are making their way across the country in growing numbers.

    Sure, large-format LED video displays are not exactly a new concept. They come second only to neon in lighting up Las Vegas and Times Square these days. But let’s be honest, it’s not often you see a semi-truck rolling down the road broadcasting what amounts to TV commercials on its roof.

    That could soon change. Sign companies are beginning to take this concept to the streets with new and improved technology and vehicles that can park at sporting events, political rallies, concerts, conventions and ­ you name it. These mobile LED units can set up shop almost anywhere and capture the attention of event-goers everywhere with high-resolution images and up to 16.7 million colors.

    A company with vision
    Launched in 2002 by mobile event industry veteran Chris Curtis, Keller, Texas-based GoVision is a company that aims to live up to its name.

    LEDs have become the technology of choice for video display boards because they offer significant advantages in brightness, energy efficiency and product lifetime over traditional illumination choices. But until the advent of high-brightness LED display technology, few options existed for daytime videotext and motion displays.

    “Until we achieved breakthroughs in technology, the cost was prohibitive to use LEDs for mobile advertising units,” says Curtis, president of GoVision, a national provider of mobile event services. “Now with the lower costs, we can make it more affordable for advertisers. It’s a new and different way to get a message to the people attending a convention, for example. Seeing a giant TV coming down the road gets a lot of attention.”

    GoVision’s custom-built GO BIG unit features a nine-foot by 16-foot LED screen that is visible in daylight or dark and can be operated while the truck is in motion. When parked at event sites, the screen can be raised 16 feet and rotated 360 degrees. The screen can also be removed and the size configured to meet the needs of event holders. The mobile units include a generator and on-board control room with switching, editing and playback capabilities. It also has a camera package that allows for turnkey production.

    Of course, there are some unique obstacles to casting the vision to the masses, namely design and transportation of the supersized LED displays. Engineers have to accommodate tons of weight in a small area while still offering the necessary mobility, says Curtis, and getting to, in and out of an event area can sometimes be a jumbo challenge. Educating the public about the value is also key since the technology, operating costs and labor are more expensive than other forms of mobile advertising. Mobile LED display rentals typically range from $3,000-$9,000 a day.

    But Curtis says the concept is catching on. One of GoVision’s two GO BIG units recently drove the streets of Boston displaying a video work as it drove. The company also broadcasts racing action at the Texas Motor Speedway and aired the inauguration of Texas governor Rick Perry from the steps of the Texas Capital Building.

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